See every store the moment your merchandisers do.

A merchandising platform built for the MENA field workforce — live team coverage, offline-first sync, and an Arabic-ready interface. Designed for the labour-mix and outlet network you actually have.

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Built for the aisle, not the office.

The merchandiser's real day in three moves — capture shelf share, watch the team move, and keep working when the signal drops. Every tap syncs to HQ. Tap through it below.

Shelf share, two ways.

One photo of the bay. Trace the category by hand — free, offline, never fooled — or let AI count every facing. Share-of-shelf in seconds, synced to supervisors and HQ.

See your team move.

A live map of your field. Watch each merchandiser travel between outlets and check in — geofenced and timestamped, the trail itself, not snapshots.

Works where the signal doesn't.

An offline-first queue holds every check-in, photo, and report when the network drops — then drains automatically the moment a connection returns.

More of what Fieldverge does

The rest of the toolkit your field teams and brand managers use every day.

Expiry reports

Catch stock before it expires.

Merchandisers scan and log near-expiry stock right on the shelf. HQ and brand managers get it live — sort by store, brand, or tier to see what’s about to turn, and export the lot to Excel.

Out-of-stock

Out of stock, end to end.

Flag the empty shelf in seconds — search a brand, tap, with live warehouse stock right there. It syncs to HQ, where one screen ranks the worst shops and brands across the year.

Photo deck

Every shelf photo, presentation-ready.

Every photo your merchandisers capture lands in one deck — organised by store, brand, and date. Pull a before/after in a click for the next brand review or trade presentation.

One source of truth

Every role, every device, in sync.

The same live field data everywhere — merchandisers on the phone, supervisors on tablet, admins on the web dashboard. Check-ins, photos, and alerts appear the instant work lands.

And there's more inside

Every feature, one platform — grouped by who uses it, gated per company so you switch on only what your team needs.

In the store

The merchandiser’s day, structured.

Routes & check-in

Geofenced, timestamped check-ins on a planned daily route.

Geofencing is the admin’s choice per outlet — a soft warning or a hard block. Every check-in is GPS- and time-stamped.

Attendance & timesheets

Geofence-validated clock-in and clock-out, rolled into automatic timesheets.

Punctuality tracking comes free with it — no separate attendance app, no paper sheets.

Leave requests

Sick, annual, or unpaid leave from the field, approved from a queue.

Reps attach an optional note photo; supervisors approve on the go.

Claims & requests

Merchandisers raise expenses and requests; supervisors approve on the go.

Travel, food, overtime, and cash-advance claims — each type configured by your admin.

Custom digital forms

Build your own checklists and question sets, targeted by outlet type or zone.

Text, yes/no, numbers, multiple choice, photo — used standalone or inside a visit, for anything the built-in reports don’t cover.

OCR capture

Photograph a price tag or expiry label; product, price, and dates are read automatically.

On-device reading, no typing — built for speed at the shelf.

Competitor tracking

Log rival stock, pricing, and promotions at the shelf — defend your position.

Exports as its own PowerPoint deck of the logged photos.

Arabic for the field

Arabic navigation and RTL foundation today — field-screen coverage expanding every release.

Icon + colour + word redundancy throughout, built for mixed-literacy field teams.

For supervisors

See the team, coach the team.

Visit checklists & meetings

Structured visit checklists at every outlet, plus automatic meeting detection from the field.

Meetings are detected from overlapping field trails — no manual logging.

Targets & scorecards

Per-rep monthly goals with live progress and an end-of-month Excel scorecard.

Visits, photos, OOS reports, approval rate, compliance score — each rep sees their own progress and ranking.

Leaderboard

Live merchandiser rankings by visits, photos, and catches — motivation built in.

Today, this week, this month, or all time.

Alerts that find you

Overdue visits, missed check-ins, and critical stockouts, pushed to the right person.

Flagged reports land in a supervisor review queue — confirm, dismiss, or coach.

Early warnings & anomalies

Stock-out risk scores from field history, and automatic flags on unusual activity.

Nine automatic checks — from GPS drift to duplicate reports — keep the dashboards trustworthy.

For HQ

Operational intelligence, not raw data.

Excel & live dashboards

One click to Excel, plus live dashboards for HQ and brand managers.

Excel export is available across nearly every admin screen — OOS, expiry, attendance, leave, outlets, scorecards, and more.

PowerPoint decks

Photo deck, competitor deck, and a board-ready summary deck, one click each.

Built for the next brand review or trade presentation — KPI cover, trends, top and bottom outlets, hero photos.

Daily & monthly briefs

A one-page end-of-day PDF and a multi-page monthly summary report.

Headline KPIs and the day’s events, ready to print or email at shift end.

Outlet assortment & deliveries

Per-outlet product lists, plus supplier drop-off confirmation.

Reps only see what that store actually stocks; expected deliveries are confirmed on the day — confirmation only, never ordering.

Multi-tenant security

Every company’s data is isolated at the database — never shared, never leaked.

Row-level isolation enforced server-side, with automated tests guarding it.

AI across the product

Real AI, already shipped — switched on per company.

Planogram compliance

AI scores a shelf photo against your reference photo and flags the gaps.

Upload the plan once; every submitted photo gets a compliance score automatically. Available as an add-on module.

AI morning brief

Yesterday’s field activity as three plain-English bullets, every morning.

For admins and supervisors, with optional read-aloud — plus an on-demand weekly summary card.

AI route suggestions

Suggested visit routes for each rep’s day.

Based on outlets due a visit — the supervisor stays in control.

AI catalog matching

Bulk-upload packshot photos and AI matches them to your product catalog.

Hours of manual product setup, gone.

Ask Fieldverge in-app

Admins ask “OOS this week?” and get an answer from their own data, with a link to the right screen.

An optional module, separate from this website’s assistant — it reads only your company’s data.

Bring your field into focus.

Try the live demo. Pre-loaded with realistic Dubai-region outlets, shelf photos, and a full sample team. No signup needed.

Try the live demo

No signup, no sales call — the full product with realistic sample data, in your browser.

* Feature availability may vary by device type, market, company plan, and app version. Some modules are switched on per company by your admin — the live demo has everything on.

Fieldverge is a merchandising platform for field teams. Native Android and iOS apps are in development; the demo runs in your browser today.